Spotify and Instagram Team to Launch Reels Charts

Instead of hoping you come across that song stuck in your head while scrolling through an endless loop of Instagram Reels, Spotify and Instagram are partnering to make sure you don't have to. The two platforms have teamed to create Reels Charts, playlists that will feature the 50 most popular songs on Reels.

What is it? Updated each week, the Reels Chart will live on Spotify and feature the current most popular tracks on Instagram Reels. Variables used to calculate the charts include the number of times songs are used in Reels, songs with the biggest growth in views, levels of engagement and overall consumption. Spotify has already integrated Reels Charts in Brazil and Mexico, "where the world’s most fervent music consumers are," but has not revealed any plans to bring them elsewhere.

What are they saying? "Beyond being a window into the most popular songs on Instagram, this new feature will also be an important tool for helping artists reach a broader fan base, bringing creators and fans closer together, and facilitating connections," Spotify shared in a press release, adding that it is "constantly looking to expand how fans around the world discover music."