Adam Lowenberg is the Chief Marketing Officer at Primary Wave. He is responsible for some of the most compelling and unique marketing concepts within the modern music industry. Prior to being at Primary Wave, Lowenberg was Sr. VP of Marketing for Island Def Jam and served as Sr. VP of Marketing at Virgin Records. We talk about his rise in the industry, the 15th anniversary of Primary Wave, how he creates national holidays for his clients and so much more.Link for Listening