NFL Expands Musical Partnership With Ntertain Studios and Neon16 to Draw Latino Audience

The NFL has expanded its partnership with Ntertain Studios and music label Neon16. Both companies are helmed by Latino industry giants Tainy and Lex Borrero and the partnership is focused on drawing more Latino viewership to the NFL.

Partnership plans: In its third year, the collaboration will include a multimedia content series featuring music and artists from Neon16 along with custom social video content. The content series will "showcase the diversity and inclusivity of the NFL by bringing together the shared passion for music and football of current NFL Latino players and emerging Neon16 music artists." For the 2023 season, Neon16 artists and Latino NFL players will team up to create an original song and music video.

What they're saying: “We loved the concept of having our artists collaborate with Latino NFL players to create something as unique as an original song,” said Lex Borrero, Co-Founder and CEO of Ntertain and Neon16. “While both share Latino heritage, we know that artists and athletes also share a common drive to succeed, the talent to shine and the work ethic to thrive in their respective careers."