Entertainment Data Company Luminate Launches New Platform

Luminate, the entertainment data company that powers the Billboard charts, has launched the beta version of an all-new platform that’s designed to thrive in the age of AI and other tech developments. Here’s what you need to know.

What’s new: The new platform includes an updated user interface with dashboard sharing ability, global filters, faster processing time and access to more metadata including country of origin and label information; plus, new data partners will also be added to expand Luminate’s database. These features aim to give users better insight into entertainment consumption and audience outreach across music, film and television industries, according to Variety.

As the beta launch develops, Luminate will start incorporating its other data streams into the new platform, including music audience research, film metadata, TV metadata, streaming video analytics and more.

What they’re saying: The company is hoping to get in front of the anticipated boom in technological advancements expected to disrupt the music industry very soon, the beginnings of which have already started taking shape with the introduction of powerful artificial intelligence programs. Users will hopefully be able to better navigate the changing landscape with the improved, more in-depth insights offered by Luminate’s new layout.

“As uncertainty surrounding AI and other technological advancements begin to inundate the entertainment industry, there’s never been a more pressing time for transparency and objectivity in how data is used across music, film, TV, streaming video content and more,” said Luminate CEO Rob Jonas in a statement.