This Week’s Disruptors 12/4/24

We’re back this week with another round of DISRUPTORS. This group of executives is making an impact here in Music City. Get to know them all! - Zak (Founder, Nashville Briefing)

Victoria Tsigonis

Senior Marketing Services Director – Americas, FUGA

With over 15 years experience, Victoria Tsigonis has held senior executive positions at Island Records UK, BMG, and Shelter Music Group. She’s currently in L.A. serving as the Senior Marketing Services Director – Americas at FUGA, a Downtown company. With a long history in pivotal artist development and management, international marketing, DSP strategy, and creative direction, she has orchestrated projects achieving top chart positions, playlist features, and innovative marketing campaigns. She’s worked with artists such as Phantogram, ZZ Top, Run The Jewels, FISHER, Chris Lake and Palaye Royale.

Proudest moment: The release of the fourth Phantogram album, Ceremony. Being a huge part of the creative process and seeing all the small victories come together is one of the most rewarding parts of this business.

Kristi Bradshaw

Publicist, OH Creative

Kristi Bradshaw found her passion for the music industry as a teenager, first street teaming for pop-punk bands through Fearless Records. A University of Arkansas graduate, Kristi interned for the Academy of Country Music in Los Angeles after college, ultimately landing in Nashville at Warner Music Nashville. She spent nearly six years in the PR department, working with artists like Dan + Shay, Avery Anna, Chase Matthew and more. Kristi joined OH Creative as a publicist in March 2024, where she now runs point on clients like St. Jude, Tanner Adell, Tracy Lawrence, Dylan Scott and more.

Proudest moment: Taking Tanner Adell’s feature on Beyonce’s COWBOY CARTER album and turning it into a year of publicity, landing her national television debut on The Jennifer Hudson Show (a bucket list item for her) plus countless digital and print features. It is just the beginning for her and I’m so honored to be a part of her team.

Jess Anderson

Publicist, The Lede Company

Jess Anderson was born and raised in Tulsa, Oklahoma and graduated from the University of Oklahoma with a degree in Journalism / Public Relations in 2017. Relocating to Nashville the next year, she’s worked with artists like Morgan Wallen, HARDY, ERNEST, Gabby Barrett, Dustin Lynch, Lauren Alaina, Alana Springsteen, Charles Wesley Godwin, Stephen Wilson Jr., Ashley Cooke, Dylan Gossett, Kashus Culpepper, and more. Most recently, she served as Sr. Director of Media at Big Loud Records, founding and building the label’s in-house publicity department. Prior stops include Sweet Talk Publicity, The Press House, and Big Machine Label Group.

Proudest moment: Working on two all-genre No. 1 albums and getting the call to join The Lede Company.

Gemma McInturff

Label Partnerships Lead, Spotify

An Australian in Nashville, Gemma has worked across indie record labels, digital marketing firms, recording studios, and an international PRO, eventually becoming Director of Marketing at a major indie distributor. In 2022, she joined Spotify as the Label Partnerships Lead where she collaborates with artists, labels, and management teams to create executive-level marketing campaigns. She works cross-functionally to expand Nashville music’s reach while supporting the local music community.

Proudest moment: Working with Chris Stapleton’s team on his album Higher was for sure a career highlight and a very full circle moment for me!

Amber Anderson

Co-Host, Country Heat Weekly Podcast, Amazon Music

Florida native Amber Anderson followed her love of country music to Nashville more than a decade ago. Starting her career in sports, she worked for the NBA’s Orlando Magic for seven seasons before making the move to Tennessee. Along with her sports marketing background, she brings experience from the business end of the music industry through her past marketing and organizational work with the Grand Ole Opry and SMACKSongs. When she’s not co-hosting the Country Heat Weekly podcast for Amazon Music, you can find her watching or attending ANY sporting event, working on her clothing resale and upcycling business and Etsy store along with traveling.

Proudest moment: We’ve been given so many incredible opportunities through our podcast — from interviewing Dolly Parton to hosting the ACM Awards Red Carpet on Prime Video. I am so grateful for all of these pinch me moments!